In order to better equip DIP design-preneurs with powerful tools related to eCommerce, a "1-Day Growth Marketing Crash Course" was organised at DIP Centre in Kowloon Bay recently. Our guest speaker, Mr Tim Chan from Growth Marketer Academy shared how to build an online marketing funnel with various growth marketing tactics, how to build the online marketing funnel & track campaign effectiveness for improving ROI by UTM, how to automate an online business to improve AARRR (Acquisition, Activation, Retention, Referral & Revenue), etc.