Product design

Ddiin Concept Ltd

  • Designer(s)

    Sofia lee

  • Client Profile

    Information Technology & Telecom

  • Target Markets

    Corporate Clients, Consumers, Male Market, Female Market, Parent-Child Family Market

  • Awards

    Hong Kong Smart Design Awards 2020 - Merit

  • Website

  • Email

  • Tel

    6151 8029

“Understanding human needs and problems, our Designs and Innovations will help you generate new experience in alternative aspects and fulfill a better life.”


Ddiin Concept Limited is a Hong Kong-based product design company specializing in highly distinctive, brand-building and iconic design. Founded in 2019 by Hong Kong designer Sofia Lee, the brand provides a series of services from product design to branding and marketing. The product range includes technology, electronics, daily tools, such as IOT products and awarded stationeries for drawing complex shapes. Read more:


Up to now, Ddiin has achieved a surprising amount of backers and fundings over this short span of two years. For the first project - MAGCON has raised over HKD$720,000 on Indiegogo and Kickstarter. Meanwhile, MAGCON is one of the winners in Hong Kong Smart Design Award 2020. Besides, EXLICON was launched on Kickstarter in Nov 2020, the amount of crowdfunding has already reached over HKD$330,000. Until now, Ddiin has reached over One Million HK dollar sales, we will definitely continue fighting for innovative and high quality products to fit various human needs and living experience.