Designer(s)
Fiona Li
Target Markets
Consumers, Male Market, Female Market
Website
Tel
+852 93658621
LIFANSZE’s Brand theory is to explore the relationship between objects and people. The brand focuses on creating practical ornaments. These are objects that are not only decorative, but hold a special value to its users. One of the key elements is that all the pieces are considered to be genderless and timeless.
The main inspiration for the brand comes from men’s aesthetics and daily essentials. The brand emphasises the importance of design in all aspects, not only jewellery but also objects, accessories,
bags, body attachment etc. The goal is to create meaningful pieces with functional qualities.