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【Incubatee Updates】REDEMPTIVE by Wilson Choi


Fashion Asia HK and I.T present: REDEMPTIVE by Wilson Choi

Designer Wilson Choi founded the brand REDEMPTIVE in 2018, positioning himself as a rebellious youth. Wilson is brave enough to be different and unwilling to follow the mainstream. The brand's designs are crisp and sharp, youthful yet elegant. Brand design inspiration often comes from everyday life stories.

In his 2024 S/S collection, named "Out of Service", the design concept is inspired by the social phenomenon of working from home during the COVID-19 pandemic. Most of the outfits in the series are shirts paired with shorts, reflecting how people tend to dress neatly only on the upper half of their bodies while working from home, often wearing pajama bottoms and slippers below.

Check out the collection:
Hong Kong Showroom and Pop-up Spaces Exhibition:
Date  : Until Mar 25, 2024
Time : 11am - 9:30pm (Sun to Thurs)
             11am - 10:30pm (Fri & Sat)
Place : I.T One Hysan Avenue, Causeway Bay